”As a seasoned sales professional, I thought I knew everything. But 'Field Guide for A Winning Sales Organization' by Paul DeCoster proved me wrong. This book is a revelation. DeCoster's wisdom on trust and his approach to navigating the intricate world of sales with simplicity has had a profound impact on my career. His four pillars of trust are my guiding light in every sales interaction. I can't recommend this book enough to new and experienced salespeople.
John M.Senior Sales Executive
”Paul DeCoster's 'Field Guide for A Winning Sales Organization' is a game-changer for anyone in the sales field. This book beautifully captures the essence of what truly matters in sales – building trust. DeCoster's insights on trust as the cornerstone of lasting relationships and his emphasis on simplicity during complexity have transformed how I approach my sales strategies. A must-read for anyone looking to elevate their sales game!
Sarah T.Sales Manager
”I stumbled upon 'Field Guide for A Winning Sales Organization' at a critical point in my sales career, and it was a game-changer. Paul DeCoster's insights into the power of trust and the balance between complexity and simplicity have breathed new life into my sales approach. This book has not only improved my sales performance but also made my professional journey more fulfilling. It's a must-have for anyone looking to excel in sales and build lasting, meaningful client relationships.
Emily R.Sales Consultant
Field Guide for A Winning Sales Organization” by Paul R. DeCoster is intended to be practical, comparable to an employee handbook, to understand what needs to be done and how it can be accomplished. Here is what readers have to say about the book.
